June 2015

1:

Match the items of List - I with the items of List - II :

List – I

List – II

(a) Geographic Segmentation

(i) Gender, income, religion

(b) Demographic Segmentation

(ii) Knowledge, attitude, response

(c) Psychographic Segmentation

(iii) Regions, cities, neighborhoods

(d) Behavioral Segmentation

(iv) Lifestyle, personality traits, values

Codes:

 

 

A.

(ii) (iv) (iii) (i)

B.

(ii) (iv) (i) (iii)

C.

(iv) (ii) (i) (iii)

D.

(iv) (i) (ii) (iii)

 

Answer : B

Explanation :

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Option: A

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