June 2015

1:

Which of the following can be used by a company as communication mix to reach the target customers?

(a) Advertising

(b) Sales promotion

(c) Events and experiences

(d) Public relations

(e) Direct marketing

(f) Personal selling

Codes :

A.

(a), (b), (d) and (f)

B.

a), (b), (e) and (f)

C.

(a), (b), (d), (e) and (f)

D.

(a), (b), (c), (d), (e) and (f)

 

Answer : D

Explanation :

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Option: A

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