June 2015

1:

Match the items of List - I with the items of List - II :

List – I

List – II

(a) Face-to-face interaction with one or more prospective purchasers

(i) Sales promotion

(b) Any paid form of nonpersonal promotion

(ii) Public relations

(c) Short-term incentives to encourage purchase

(iii) Personal selling

(d) Programmes to promote company's image

(iv) Advertising

Codes:

 

 

A.

(iii) (iv) (ii) (i)

B.

(iii) (iv) (i) (ii)

C.

(ii) (i) (iii) (iv)

D.

(ii) (iii) (i) (iv)

 

Answer : B

Explanation :

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Option: A

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