June 2015

1:

The service marketing mix is an extended marketing mix and includes:

(i) People

(ii) Process

(iii) Service

(iv) Physical evidence

Codes:

A.

(ii), (iii) and (iv)

B.

(i), (ii) and (iii)

C.

(i), (ii) and (iv)

D.

(i), (iii) and (iv)

 

Answer : C

Explanation :

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Option: A

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