Marketing Environment

Match the following

List-I (Thinkers)      List-II (Role)

(A) Pyle                        1. Marketing activities involved in the flow of goods and services,

                                      from production to consumption.

(B) Tousley and Clark   2. Marketing consists of those effects which effect transfers in the

                                      ownership of goods and services and which provide for physical distribution.

(C) Huegy and Mitchell 3. Marketing is the Mitchell economic process by means by means of

                                       which goods and services are exchanged and their values determined in

                                       terms of money price.

(D) Edward and             4. Marketing comprises both buying and selling activities.

                                      5. The current product mix is said to be optimal if no adjustment would

                                       enhance the company's chances of achieving the objectives.