Marketing Environment

1:

Match the following

List-I (Decision Models)   List-II (Elements)

(A) Brandaid                       1. A flexible marketing mix focussed on consumer packaged goods.

(B) Call Plan                       2. A model for designing sales and service territories equalise sales

                                               workloads, each territory consists of adjacent areas and the territories

                                               are compact.

(C) Retailer                         3. A model to help sales persons to determine the number of calls to

                                               make per period to each prospect and current client.

(D) Geoline                         4. A model to help sales persons determine which customers to call on

                                               and which product to represent on each call.

                                            5. A model to help an advertiser to select the best media for a year.

A.

(A) (B) (C) (D)

1    3    2    5

B.

(A) (B) (C) (D)

3    1    4    5

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

1    3    4    2

 

Answer : D

Explanation :

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Option: A

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