Consider the following statements :
1. The ultimate level of market segmentation leads to "one-to-one" marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer :
| A. | Statements 1 and 4 are true and others are not. |
| B. | Statements 1 and 2 are true and others are not. |
| C. | Statement 1 is true and other are not. |
| D. | All Statements are false. |
Answer : C Explanation : |
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Option: A Explanation : Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. |
