December 2014

1:

The Grand stragtegy matrix is a powerful tool for formulating alternative strategies. In the model, all strategies are grouped into four quadrants. The dimensions of this matrix are

A.

Market growth and market share of the firm

B.

Market growth and life cycle of the firm

C.

Market growth and competitive position of the firm

D.

Market growth and industry forecast

 

Answer : C

Explanation :

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Option: A

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