December 2014

1:

Match the items/persons included in List - I with the items in List - II and indicate the correct pairing through codes given below:

 

              

        List - II

a. CCI

i.  Consumer buying decision process

b. Cognitive dissonance

ii.  'Marketing Myopia'

c. Everett M. Rogers

iii.  Diffusion of Innovation

d. Theodore Levitt

iv.  Predatory pricing

 

A.

 a   b    c    d

 iv   iii   ii    i

B.

 a   b    c    d

  iii    ii    iv   i

C.

 a   b    c    d

 i     ii    iv    iii

D.

 a   b    c    d

 iv    i    iii    ii

 

Answer : D

Explanation :

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Option: A

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