Classical

UGC NET December 2014 - Paper 3

66:  

Which among the following corporate governance theories make pessimistic assumptions about the self servicing motives of company executives?

A.

Agency theory

B.

Stack-holder theory

C.

Stewardship theory

D.

Resource Dependence theory

 
 

Option: A

Explanation :


67:  

Consider the following statements :

1. The ultimate level of market segmentation leads to "one-to-one" marketing.

2. Any attempt to target marketing to children or minorities is discriminatory and unethical.

3. The internet as a medium of adverting has high selectivity and cost.

4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.

Indicate the correct answer :

A.

Statements 1 and 4 are true and others are not.

B.

Statements 1 and 2 are true and others are not.

C.

Statement 1 is true and other are not.

D.

All Statements are false.

 
 

Option: C

Explanation :


68:  

As per the Foreign Trade (Development and Regulation) Act 1992, who advises the Central Government in the formulation of Export and Import Policy?

A.

Chief controller of Imports and Exports

B.

Director General of Foreign Trade

C.

Director General of Commercial Intelligence

D.

Chief Controller of Foreign Trade

 
 

Option: B

Explanation :


69:  

The small scale sector is the _______ largest employer of human resources in the country.

A.

Single

B.

Second

C.

Third

D.

Fourth

 
 

Option: B

Explanation :


70:  

The most significant advantage in the use of newspaper as an advertising medium is

A.

Audience selectivity

B.

Flexibility

C.

High attention

D.

National market coverage

 
 

Option: D

Explanation :




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