Classical

December 2014 - Paper 2

36:  

At which level in the company should market-oriented strategic planning begin ?

A.

Corporate level

B.

SBU level

C.

Marketing Department's level

D.

Brand Manager's level

 
 

Option: B

Explanation :

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37:  

Which of the following statements is not true ?

A.

A group of firms following the same strategy in a market is called a ' strategic group'.

B.

The members of strategic group are the key competitors.

C.

The type of competition among them is known as generic competition.

D.

The height of entry barriers differ for each group.

 
 

Option: C

Explanation :

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38:  

In India Proctor & Gamble (P & G) (Home products division) is following the strategy of

A.

Cost leadership

B.

Differentiation

C.

Broad differentiation

D.

Focussed differentiation

 
 

Option: D

Explanation :

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39:  
Today, mobile phones have many features such as camera, GPS, Intemet, music and video recording. This is an example of
A.

Convertibility of Industries

B.

Combination of Industries

C.

Competition among Industries

D.

Convergence of Industries

 
 

Option: D

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40:  

An organisation that is downsizing to reduce cost is implementing a strategy of

A.

Growth

B.

Focus

C.

Renewal

D.

Stability

 
 

Option: C

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