Classical

UGC NET December 2014 - Paper 2

21:  
Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive ?
A.

The product concept

B.

The production concept

C.

The selling concept

D.

The marketing concept

 
 

Option: A

Explanation :


22:  

-------- is the added value endowed to a product or service.

A.

Brand equity

B.

Brand image

C.

Brand loyalty

D.

Brand preference

 
 

Option: A

Explanation :


23:  

Match the items/persons included in List - I with the items in List - II and indicate the correct pairing through codes given below:

 

              

        List - II

a. CCI

i.  Consumer buying decision process

b. Cognitive dissonance

ii.  'Marketing Myopia'

c. Everett M. Rogers

iii.  Diffusion of Innovation

d. Theodore Levitt

iv.  Predatory pricing

 

A.

 a   b    c    d

 iv   iii   ii    i

B.

 a   b    c    d

  iii    ii    iv   i

C.

 a   b    c    d

 i     ii    iv    iii

D.

 a   b    c    d

 iv    i    iii    ii

 
 

Option: D

Explanation :


24:  

The step after 'concept testing' in the new product development process is

A.

Business analysis

B.

Marketing strategy development

C.

Product development

D.

Test marketing

 
 

Option: B

Explanation :


25:  

When the total market expands, the ____ usually gains the most.

A.

Market challenger

B.

Market leader

C.

Market follower

D.

Market nicher

 
 

Option: B

Explanation :




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