Classical

June 2015 - Paper 3

41:  

The major advantage of the direct mail marketing is :

A.

High target - market selectivity

B.

Low cost of transaction

C.

Privacy of the buyer

D.

Speedy delivery

 
 

Option: A

Explanation :


42:  

In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.

A.

Encirclement

B.

Flank

C.

Frontal

D.

Guerrilla

 
 

Option: D

Explanation :


43:  

A 'defective raw material' causing major variation in quality characteristics is called :

A.

Chance cause of variation

B.

Assignable cause of variation

C.

Acceptable cause of variation

D.

Tolerable cause of variation

 
 

Option: B

Explanation :


44:  

Which of the following is the correct order for sequential design?

A.

Product concept → performance specifications → Design specifications → Manufacturing specifications

B.

Manufacturing specifications → Product concept → Design specifications → Performance specifications

C.

Product concept → Design specifications → Performance specifications → Manufacturing specifications

D.

Design specifications → Performance specifications → Product concept → Manufacturing specifications

 
 

Option: A

Explanation :


45:  

Which of the following statements is not true in the context of demand forecasting?

A.

The time frame indicates, how far into the future the demand is forecasted.

B.

A trend is gradual, long-term upward or downward movement of demand.

C.

A trend is intermittent, short term upward or downward movement of demand.

D.

Random variations are movements in demand that do not follow a definite pattern.

 
 

Option: C

Explanation :




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