Classical

June 2015 - Paper 3

36:  

The practice of selling below cost, with an intention to destroying the competitor is referred to as :

A.

Loss - leader pricing

B.

Predatory pricing

C.

Price discrimination

D.

Penetration pricing

 
 

Option: B

Explanation :


37:  

After determining its pricing objectives, what is the next logical step a company should take in setting its pricing policy?

A.

Analyse its competitor's cost, price and offer

B.

Determine the demand of the product

C.

Estimate the cost of the product

D.

Select the pricing method

 
 

Option: B

Explanation :


38:  

Marketers have traditionally classified products on the basis of three characteristics: ___________, tangibility and use.

A.

availability

B.

affordability

C.

durability

D.

necessity

 
 

Option: C

Explanation :


39:  

Which one of the following can be legally protected?

A.

Brand name

B.

Trade Mark

C.

Brand mark

D.

Package

 
 

Option: B

Explanation :


40:  

Which one of the following marketing practices is outside the purview of the Competition Commission?

A.

Exclusive dealing

B.

Misleading advertising

C.

Predatory pricing

D.

None of the above

 
 

Option: B

Explanation :




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