Classical

June 2015 - Paper 2

36:  

Which of the following statements is correct?

A.
Balanced score cards always report using the same time periods as the finllncial
accounting system.
B.
One fundamental idea of balanced score card is to increase the number of performance indicators used to manage the business.
C.
Organisations some times use a "traffic light" system of their balanced  score card to help them prioritise their activities.
D.

The fundamental idea of  balanced score cards is to create corporate strategy.

 
 

Option: C

Explanation :

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37:  
What metaphor is used to describe the competitive space where product are not yet well defined, competitors are not well-organised and the market is relatively unknown?
A.

Blue Lagoon

B.

Blue Ocean

C.

Red Sea

D.

Recl Ocean

 
 

Option: B

Explanation :

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38:  

Michael E. Porter's five generic strategies are:

A.

Differentiation (Best Value). Differentiation (Low Cost), Cost Leadership (Large), cost leadership (Small), Focus.

B.

Focus (Large), Focus (Small), Cost Leadership (Small), cost Leadership (Large), Differentiation

C.

Cost Leadership (Low Cost), Cost Laeadrship (Best Value), Differentiation, Focus (Low cost), Focus (Best Value)

D.

Cost Leadership (Large), Cost Leadership (Small), Differentiation (Large), Differentiation (Small), Focus

 
 

Option: C

Explanation :

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39:  
One of the strategic decisions relating to the value chaim concern vertical intergartion. This
would involve:
A.

Deciding to link all activities Using enterprise Resource Planning

B.
Deciding whether the activity should be performed within the organisation or by a different firm.
C.

Deciding whefher to locate operation in the home country or in a foreign location.

D.

Deciding wheather to share certain activities across different products and markets.

 
 

Option: B

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40:  

"Pepsi Co launched a hostile take over of Pepsi Bottling Group after its $4.2 billion offer was rejected". Which stragegy was used  in this case?

A.

Mark Penetration

B.

Backward Integration

C.

Horizontal Integration

D.

Fowrard Integration

 
 

Option: D

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