Classical

June 2015 - Paper 2

21:  

What are the four main components of holistic marketing?

A.
Integrated Marketing, Internal Marketing, Product Positioning and Performance Marketing
B.
Integrated Marketing, Relationship Marketing, Social Mqrketing and Perfo:r:mance
Marketing
C.
Relationship Marketing, Intgrated, Marketing, Internel Marketing and Performance
Marketing
D.

Relationship Marketing, Integrated Marketing, Internal, Marketing and Social Marketirg

 
 

Option: C

Explanation :


22:  
Which of the following category of goods and services is most likely to require an aggressive use of the selling concept?
A.

Complementary Goods

B.

Luxury Goods

C.

Speciaity Goods

D.

Unsought Goods

 
 

Option: D

Explanation :


23:  

The type of marketing that is the most recent to emerge is:

A.

Person marketing

B.

Product marketing

C.

Services marketing

D.

Social marketing

 
 

Option: D

Explanation :


24:  

According to the _________ theory, marketers can enhance demand for a product by associating it with strong drives, using motivating cues and providing positive re-enforcement.

A.

Demand theory

B.

Learning theory

C.

Psychological theory

D.

Two-factors theory

 
 

Option: B

Explanation :


25:  

The most scientifically valid research is:

A.

Experimental Research

B.

Observation Reserch

C.

Focus-Group Research

D.

Survey Research

 
 

Option: A

Explanation :




Suggest an improvement