Classical

JUNE 2013 - Paper 2

21:  
What kind of pricing strategy a firm should normally follow for marketing electronic goods?
A.

Penetration pricing strategy

B.

Skimming pricing strategy

C.

Cost plus pricing strategy

D.

All of the above

 
 

Option: A

Explanation :


22:  

Which fact is true about on-line marketing?

A.

A website which is user friendly.

B.
A website which is user friendly and regularly updated .
C.
A website which is user friendly, regularly updated and make product's graphical image available.
D.
A website which is user friendly, regularly updated, provides product's graphical image and product's price is competitive.
 
 

Option: D

Explanation :


23:  
Which of the following function involved under marketing management's function?
1. Collection of market information
2. Marketing coordination
3. Marketing controlling
4. All the above
A.

1 and 2

B.

2 and 3

C.

3 only

D.

4 only

 
 

Option: D

Explanation :


24:  
Two statements are given below :
Statement - I: Product concept of marketing holds that consumers would favour those products that are available and highly affordable.
Statement - II : Production concept of marketing holds that consumers would not buy enough of the company's product unless the company undertakes a substantial promotional effort.
Choose the correct option from the four options given below:

 

A.

Statement I is correct and II is wrong.

B.

Statement II is correct and I is wrong.

C.

Both statements are correct.

D.

Both statements are wrong.

 
 

Option: D

Explanation :


25:  

Match the following:

        List – I

           List – II

a. Differentiation

1. How familiar and intimate consumers are with the brand.

b. Esteem

2. The degree to which a brand is seen as different from others.

c. Relevance

3. How well the brand is regarded and respected.

d. Knowledge

4. The breadth of a brand's appeal.

 

A.

a   b    c   d

1   2    3   4

B.

a   b    c   d

2    3   4   1

C.

a   b    c   d

3   4    1   2

D.

a   b    c   d

4   3    2   1

 
 

Option: D

Explanation :




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