JUNE 2013

1: According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of the following five forces : 1. Rivalry among competing firms. 2. Potential entry of new competitors. 3. Potential development of substitute products. 4. Bargaining power of suppliers. 5. Bargaining power of consumers. Identify the force which is central (most powerful) to remaining four :

A.	Potential development of substitute products.
B.	Potential entry of new competitors.
C.	Bargaining power of consumers.
D.	Rivalry among competing firms.
	Answer : A Explanation : Write your comments here: Updating your Comments.. Updating your Comments.. Report Error
	Option: A Explanation : Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here. Explanation will come here.

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JUNE 2013

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