JUNE 2013

1:

Match the following:

        List – I

           List – II

a. Differentiation

1. How familiar and intimate consumers are with the brand.

b. Esteem

2. The degree to which a brand is seen as different from others.

c. Relevance

3. How well the brand is regarded and respected.

d. Knowledge

4. The breadth of a brand's appeal.

 

A.

a   b    c   d

1   2    3   4

B.

a   b    c   d

2    3   4   1

C.

a   b    c   d

3   4    1   2

D.

a   b    c   d

4   3    2   1

 

Answer : D

Explanation :

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Option: A

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