JUNE 2013

1: Two statements are given below : Statement - I: Product concept of marketing holds that consumers would favour those products that are available and highly affordable. Statement - II : Production concept of marketing holds that consumers would not buy enough of the company's product unless the company undertakes a substantial promotional effort. Choose the correct option from the four options given below:

 

A.

Statement I is correct and II is wrong.

B.

Statement II is correct and I is wrong.

C.

Both statements are correct.

D.

Both statements are wrong.

 

Answer : D

Explanation :

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Option: A

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