What are the four main components of holistic marketing?
| A. |
Integrated Marketing, Internal Marketing, Product Positioning and Performance Marketing
|
| B. |
Integrated Marketing, Relationship Marketing, Social Mqrketing and Perfo:r:mance
Marketing
|
| C. |
Relationship Marketing, Intgrated, Marketing, Internel Marketing and Performance
Marketing
|
| D. | Relationship Marketing, Integrated Marketing, Internal, Marketing and Social Marketirg |
|
Option: C Explanation : Click on Discuss to view users comments. |
| A. | Complementary Goods |
| B. | Luxury Goods |
| C. | Speciaity Goods |
| D. | Unsought Goods |
|
Option: D Explanation : Click on Discuss to view users comments. |
The type of marketing that is the most recent to emerge is:
| A. | Person marketing |
| B. | Product marketing |
| C. | Services marketing |
| D. | Social marketing |
|
Option: D Explanation : Click on Discuss to view users comments. |
According to the _________ theory, marketers can enhance demand for a product by associating it with strong drives, using motivating cues and providing positive re-enforcement.
| A. | Demand theory |
| B. | Learning theory |
| C. | Psychological theory |
| D. | Two-factors theory |
|
Option: B Explanation : Click on Discuss to view users comments. |
