Marketing Management

1:

Match the following

List-I (Marketing Sub-plans)         List-II (Factors)

(a) Base Line Research               1. Market Segmentation

(b) Technical Plan                       2. Branding

(c) Organizational                       3. Distribution Plan

(d) Contingency                           4. Market Expansion Plan

                                                    5. Tax

A.

Codes:

(a) (b) (c) (d)

2    3    4    1

B.

Codes:

(a) (b) (c) (d)

1    2    3    4

C.

Codes:

(a) (b) (c) (d)

1    3    2    4

D.

Codes:

(a) (b) (c) (d)

1    2    4    3

 

Answer : B

Explanation :

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Option: A

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