Marketing Management

1:

Match the following

List-I (Authors)              List-II (Ideas)

(a) Bill Bishop               1. Strategic Marketing for the Digital Age

(b) D. Bird                     2. Commonsense Direct Marketing

(c) Daniel S. Jonal .      3. On-line Marketing

(d) Jeffery F. Rayport . 4. Managing is the Market space

                                      5. e-commerce

A.

Codes:

(a) (b) (c) (d)

1    2    3    4

B.

Codes:

(a) (b) (c) (d)

5    1    4    3

C.

Codes:

(a) (b) (c) (d)

3    1    2    4

D.

Codes:

(a) (b) (c) (d)

3    2    4    1

 

Answer : A

Explanation :

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Option: A

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