Marketing Management

1:

Marketing segmentations division of market into separate homogeneous group of customer on the basis of

(i) Geographical variables

(ii) Demographic factors

(iii) Psychographic factors

(iv) Behavioural basis

A.

i, ii and iii

B.

i, ii, and iv

C.

ii, iii and iv

D.

All of these

 

Answer : D

Explanation :

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Option: A

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