Advanced Questions

1:

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

A.

Use of an undifferentiated one-size-fits-all marketing strategy

B.

Different pricing strategies for different groups

C.

Variations in product offerings to suit the wants of a particular group

D.

Study of ethnic buying habits to isolate market segments

 

Answer : A

Explanation :

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Option: A

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