Advanced Questions

1:

Reshaping the basic task of selling consumer products into a larger purpose of serving the interests of consumers, employees, and others in the 'world community', is consistent with which principle of enlightened marketing?

A.

Sense-of-mission marketing

B.

Consumer-oriented marketing

C.

Innovative marketing

D.

Societal marketing

 

Answer : B

Explanation :

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Option: A

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