Classical

Advanced Questions - Section 6

36:  

Needs for goods and services are more homogenous in

A.

Industrial market

B.

Consumer market

C.

Domestic market

D.

None of the above

 
 

Option: A

Explanation :


37:  

Investor's required rate of return according to CAPM equals

A.

Risk free rate - Beta*(Market Return - Risk free rate).

B.

Beta*(Market return - Risk free rate).

C.

Risk free rate + Beta*(Market Return - Risk free rate).

D.

Risk free rate + Beta*(Market Return + Risk free rate).

 
 

Option: C

Explanation :


38:  

Probability sampling and random sampling are

A.

Anonymous

B.

Different terms

C.

Synonymous

D.

None of the above

 
 

Option: C

Explanation :


39:  

The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target to be reached with a distinct marketing mix means

A.

Marketing

B.

Positioning

C.

Targeting

D.

None of the above

 
 

Option: C

Explanation :


40:  

The chief contribution of Henry Fayol to management is that he

A.

provided a conceptual frame-work

B.

formulated die management process approach

C.

evolved two principles of management

D.

stressed the need for management education based on management

 
 

Option: A

Explanation :




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