Needs for goods and services are more homogenous in
| A. | Industrial market |
| B. | Consumer market |
| C. | Domestic market |
| D. | None of the above |
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Option: A Explanation : Click on Discuss to view users comments. |
Investor's required rate of return according to CAPM equals
| A. | Risk free rate - Beta*(Market Return - Risk free rate). |
| B. | Beta*(Market return - Risk free rate). |
| C. | Risk free rate + Beta*(Market Return - Risk free rate). |
| D. | Risk free rate + Beta*(Market Return + Risk free rate). |
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Option: C Explanation : Click on Discuss to view users comments. |
Probability sampling and random sampling are
| A. | Anonymous |
| B. | Different terms |
| C. | Synonymous |
| D. | None of the above |
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Option: C Explanation : Click on Discuss to view users comments. |
The process of dividing a potential market into distinct subsets of consumers and selecting one or more segments as a target to be reached with a distinct marketing mix means
| A. | Marketing |
| B. | Positioning |
| C. | Targeting |
| D. | None of the above |
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Option: C Explanation : Click on Discuss to view users comments. |
The chief contribution of Henry Fayol to management is that he
| A. | provided a conceptual frame-work |
| B. | formulated die management process approach |
| C. | evolved two principles of management |
| D. | stressed the need for management education based on management |
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Option: A Explanation : Click on Discuss to view users comments. |
