One critical success factor in conducting E-marketing is to create a(n) ______ website.
A. | corporate |
B. | attractive |
C. | marketing |
D. | customer |
Option: B Explanation : Click on Discuss to view users comments. |
Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
A. | Use of an undifferentiated one-size-fits-all marketing strategy |
B. | Different pricing strategies for different groups |
C. | Variations in product offerings to suit the wants of a particular group |
D. | Study of ethnic buying habits to isolate market segments |
Option: A Explanation : Click on Discuss to view users comments. |
Online buyers can be said to be
A. | creators of product information |
B. | a passive target for marketers |
C. | "cyberheads" |
D. | the elite |
Option: A Explanation : Click on Discuss to view users comments. |
The term "marketing mix" describes
A. | A composite analysis of all environmental factors inside and outside the firm |
B. | A series of business decisions that aid in selling a product |
C. | The relationship between a firm's marketing strengths and its business weaknesses |
D. | A blending of four strategic elements to satisfy specific target markets |
Option: D Explanation : Click on Discuss to view users comments. |