Classical

Advanced Questions - Section 5

41:  

One critical success factor in conducting E-marketing is to create a(n) ______ website.

A.

corporate

B.

attractive

C.

marketing

D.

customer

 
 

Option: B

Explanation :


42:  

Delete this...

A.
B.
C.
D.
 
 

Option: A

Explanation :


43:  

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

A.

Use of an undifferentiated one-size-fits-all marketing strategy

B.

Different pricing strategies for different groups

C.

Variations in product offerings to suit the wants of a particular group

D.

Study of ethnic buying habits to isolate market segments

 
 

Option: A

Explanation :


44:  

Online buyers can be said to be

A.

creators of product information

B.

a passive target for marketers

C.

"cyberheads"

D.

the elite

 
 

Option: A

Explanation :


45:  

The term "marketing mix" describes

A.

A composite analysis of all environmental factors inside and outside the firm

B.

A series of business decisions that aid in selling a product

C.

The relationship between a firm's marketing strengths and its business weaknesses

D.

A blending of four strategic elements to satisfy specific target markets

 
 

Option: D

Explanation :




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