Uniliver markets a number of different brands of laundry detergents including Rin, Wheel and Surf. Each of these specific versions of laundry detergents can be described as
A. | a product item |
B. | a product line |
C. | a core product |
D. | a mix item |
Option: A Explanation : Click on Discuss to view users comments. |
Which principle of public policy toward marketing recognizes the need for government intervention in business to prevent transactions that threaten producers, consumers, or others?
A. | The principle of consumer and producer freedom. |
B. | The principle of curbing potential harm. |
C. | The principle of consumer education and information. |
D. | The principle of meeting basic needs. |
Option: B Explanation : Click on Discuss to view users comments. |
Procter & Gamble makes at least eight different detergents This illustrates
A. | product mix width |
B. | product mix consistency |
C. | product mix depth |
D. | market item width |
Option: C Explanation : Click on Discuss to view users comments. |
Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by
A. | Style considerations in the Japanese automobile industry |
B. | Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions |
C. | The desire of many engineers to simply make interesting products |
D. | The realization that Japanese people didn't need large, high-speed cars |
Option: B Explanation : Click on Discuss to view users comments. |
All of the following are true of the international trade system except
A. | one of the aims of quotas is to conserve foreign exchange. |
B. | APEC is an example of a regional free-trade zone. |
C. | tariffs are solely for the purpose of raising revenues, subsequently limiting the amount of imported goods a country will accept. |
D. | GATT aims to promote trade by reducing tariffs and international trade barriers. |
Option: C Explanation : Click on Discuss to view users comments. |