Classical

Advanced Questions - Section 5

36:  

Uniliver markets a number of different brands of laundry detergents including Rin, Wheel and Surf. Each of these specific versions of laundry detergents can be described as

A.

a product item

B.

a product line

C.

a core product

D.

a mix item

 
 

Option: A

Explanation :


37:  

Which principle of public policy toward marketing recognizes the need for government intervention in business to prevent transactions that threaten producers, consumers, or others?

A.

The principle of consumer and producer freedom.

B.

The principle of curbing potential harm.

C.

The principle of consumer education and information.

D.

The principle of meeting basic needs.

 
 

Option: B

Explanation :


38:  

Procter & Gamble makes at least eight different detergents This illustrates

A.

product mix width

B.

product mix consistency

C.

product mix depth

D.

market item width

 
 

Option: C

Explanation :


39:  

Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by

A.

Style considerations in the Japanese automobile industry

B.

Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions

C.

The desire of many engineers to simply make interesting products

D.

The realization that Japanese people didn't need large, high-speed cars

 
 

Option: B

Explanation :


40:  

All of the following are true of the international trade system except

A.

one of the aims of quotas is to conserve foreign exchange.

B.

APEC is an example of a regional free-trade zone.

C.

tariffs are solely for the purpose of raising revenues, subsequently limiting the amount of imported goods a country will accept.

D.

GATT aims to promote trade by reducing tariffs and international trade barriers.

 
 

Option: C

Explanation :




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