Classical

Advanced Questions - Section 5

31:  

In organisations pursuing a personalisation strategy, which reward system is likely to be most appropriate?

A.

A system which recognises the efforts of workers who search for the knowledge of others.

B.

A system which links individual performance to pay.

C.

A system which recognises the efforts of workers who share tacit knowledge with each other.

D.

A system which recognises the efforts of workers who codify their knowledge.

 
 

Option: C

Explanation :

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32:  

 _______ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

A.

Environmental scanning

B.

Stakeholder analysis

C.

Markey sampling

D.

Opportunity analysis

 
 

Option: A

Explanation :

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33:  

The single group within society that is most vulnerable to reference group influence is

A.

The older consumer who feels somewhat left out of things

B.

Married women, many of whom feel a need for stability in their lives

C.

New immigrants who really want to assimilate into their new culture

D.

Children, who base most of their buying decisions on outside influences

 
 

Option: D

Explanation :

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34:  

A(n) _____ site provide the hardware and software that enable Internet communication and commerce.

A.

transaction

B.

intranet

C.

content

D.

enabler

 
 

Option: D

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35:  

The Coca Cola organisation is an official sponsor of a major sports events. The firm is engaging in

A.

Place marketing

B.

Event marketing

C.

Person marketing

D.

Organization marketing

 
 

Option: B

Explanation :

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