Classical

Advanced Questions - Section 5

26:  

An example of a convenience consumer product is

A.

stereo equipment

B.

petrol

C.

a motorcycle

D.

a bicycle

 
 

Option: B

Explanation :


27:  

An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

A.

Production

B.

Marketing

C.

Relationship

D.

Sales

 
 

Option: D

Explanation :


28:  

Which of the following is not a form of representative participation?

A.

Regular newsletters.

B.

Trade union representation.

C.

Collective bargaining.

D.

Works council.

 
 

Option: A

Explanation :


29:  

Political campaigns are generally examples of

A.

Cause marketing

B.

Organization marketing

C.

Event marketing

D.

Person marketing

 
 

Option: D

Explanation :


30:  

Which of the following firms has often followed a market challenger (second-mover) strategy?

A.

Apple Computer

B.

eBay

C.

Sainsbury's

D.

Amazon.com

 
 

Option: B

Explanation :




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