An example of a convenience consumer product is
A. | stereo equipment |
B. | petrol |
C. | a motorcycle |
D. | a bicycle |
Option: B Explanation : Click on Discuss to view users comments. |
An organisation with a ______ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
A. | Production |
B. | Marketing |
C. | Relationship |
D. | Sales |
Option: D Explanation : Click on Discuss to view users comments. |
Which of the following is not a form of representative participation?
A. | Regular newsletters. |
B. | Trade union representation. |
C. | Collective bargaining. |
D. | Works council. |
Option: A Explanation : Click on Discuss to view users comments. |