Classical

Advanced Questions - Section 5

21:  

 _______ are discussion groups located on commercial online services

A.

Chat-lines

B.

Forums

C.

Buddy lists

D.

Newsgroups

 
 

Option: B

Explanation :


22:  

What kind of training is thought to be most suitable for organisations pursuing a codification based knowledge management strategy?

A.

Training in project management skills.

B.

Training in leadership skills.

C.

Training in team working skills.

D.

Training in IT skills.

 
 

Option: D

Explanation :


23:  

Marketing decision makers in a firm must constantly monitor competitors' activities, their products, prices, distribution, and promotional efforts-because

A.

The competitors may be violating the law and can be reported to the authorities

B.

The actions of competitors may threaten the monopoly position of the firm in its industry

C.

The actions of competitors may create an oligopoly within an industry

D.

New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix

 
 

Option: D

Explanation :


24:  

Reshaping the basic task of selling consumer products into a larger purpose of serving the interests of consumers, employees, and others in the 'world community', is consistent with which principle of enlightened marketing?

A.

Sense-of-mission marketing

B.

Consumer-oriented marketing

C.

Innovative marketing

D.

Societal marketing

 
 

Option: B

Explanation :


25:  

When looking at consumer income, marketers are most interested in

A.

Discretionary income

B.

Deferred income

C.

Inflationary income

D.

Disposable income

 
 

Option: A

Explanation :




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