_______ are discussion groups located on commercial online services
A. | Chat-lines |
B. | Forums |
C. | Buddy lists |
D. | Newsgroups |
Option: B Explanation : Click on Discuss to view users comments. |
What kind of training is thought to be most suitable for organisations pursuing a codification based knowledge management strategy?
A. | Training in project management skills. |
B. | Training in leadership skills. |
C. | Training in team working skills. |
D. | Training in IT skills. |
Option: D Explanation : Click on Discuss to view users comments. |
Marketing decision makers in a firm must constantly monitor competitors' activities, their products, prices, distribution, and promotional efforts-because
A. | The competitors may be violating the law and can be reported to the authorities |
B. | The actions of competitors may threaten the monopoly position of the firm in its industry |
C. | The actions of competitors may create an oligopoly within an industry |
D. | New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix |
Option: D Explanation : Click on Discuss to view users comments. |
Reshaping the basic task of selling consumer products into a larger purpose of serving the interests of consumers, employees, and others in the 'world community', is consistent with which principle of enlightened marketing?
A. | Sense-of-mission marketing |
B. | Consumer-oriented marketing |
C. | Innovative marketing |
D. | Societal marketing |
Option: B Explanation : Click on Discuss to view users comments. |