A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _____ period.
A. | Production |
B. | Sales |
C. | Marketing |
D. | Relationship |
Option: A Explanation : Click on Discuss to view users comments. |
Eliminating layers, redesigning jobs, and merging units are examples of which type of downsizing strategies?
A. | Work redesign. |
B. | Workforce reduction. |
C. | Systemic. |
D. | None of the above. |
Option: A Explanation : Click on Discuss to view users comments. |
Customers being able to buy products and services on the Internet is a result of
A. | e-business |
B. | e-marketing |
C. | e-commerce |
D. | e-purchasing |
Option: B Explanation : Click on Discuss to view users comments. |
The differentiation of a firm's products or services to promote environmental responsibility is referred to as
A. | Social branding |
B. | Eco-branding |
C. | Me-too branding |
D. | Brand-personality |
Option: B Explanation : Click on Discuss to view users comments. |
What is meant by the term 'severance' pay?
A. | A bonus for new workers who join the organisation after downsizing has taken place. |
B. | Compensatory financial support for redundant workers. |
C. | A bonus for existing workers who stay with the organisation after downsizing has taken place. |
D. | None of the above |
Option: B Explanation : Click on Discuss to view users comments. |