Classical

Advanced Questions - Section 5

6:  

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _____ period.

A.

Production

B.

Sales

C.

Marketing

D.

Relationship

 
 

Option: A

Explanation :


7:  

Eliminating layers, redesigning jobs, and merging units are examples of which type of downsizing strategies?

A.

Work redesign.

B.

Workforce reduction.

C.

Systemic.

D.

None of the above.

 
 

Option: A

Explanation :


8:  

Customers being able to buy products and services on the Internet is a result of

A.

e-business

B.

e-marketing

C.

e-commerce

D.

e-purchasing

 
 

Option: B

Explanation :


9:  

The differentiation of a firm's products or services to promote environmental responsibility is referred to as

A.

Social branding

B.

 Eco-branding

C.

Me-too branding

D.

Brand-personality

 
 

Option: B

Explanation :


10:  

What is meant by the term 'severance' pay?

A.

A bonus for new workers who join the organisation after downsizing has taken place.

B.

Compensatory financial support for redundant workers.

C.

A bonus for existing workers who stay with the organisation after downsizing has taken place.

D.

None of the above

 
 

Option: B

Explanation :




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