Unilever markets such diverse products as detergents and soaps, Kwality Icecream and Pureit water purifiers. These various offerings exhibit Unilever's product mix
A. | width |
B. | depth |
C. | length |
D. | volume |
Option: A Explanation : Click on Discuss to view users comments. |
Which of the following is not an offer of major B2B marketers online?
A. | Customer support services |
B. | Open trading networks |
C. | Customer purchasing |
D. | Product information |
Option: B Explanation : Click on Discuss to view users comments. |
When marketing practices are criticized for reducing competition, the criticism falls under which general area of societal marketing issues?
A. | Marketing's impact on other businesses. |
B. | Marketing's impact on the company. |
C. | Marketing's impact on society as a whole. |
D. | Marketing's impact on the individual. |
Option: A Explanation : Click on Discuss to view users comments. |