Classical

Advanced Questions - Section 5

46:  

Unilever markets such diverse products as detergents and soaps, Kwality Icecream and Pureit water purifiers. These various offerings exhibit Unilever's product mix

A.

width

B.

depth

C.

length

D.

volume

 
 

Option: A

Explanation :


47:  

Which of the following is not an offer of major B2B marketers online?

A.

Customer support services

B.

Open trading networks

C.

Customer purchasing

D.

Product information

 
 

Option: B

Explanation :


48:  

When marketing practices are criticized for reducing competition, the criticism falls under which general area of societal marketing issues?

A.

Marketing's impact on other businesses.

B.

Marketing's impact on the company.

C.

Marketing's impact on society as a whole.

D.

Marketing's impact on the individual.

 
 

Option: A

Explanation :


49:  

Sales usually start to decline _____ of the product life cycle.

A.

at the beginning of the termination stage

B.

at the end of the growth stage

C.

at the beginning of the decline stage

D.

during the maturity stage

 
 

Option: D

Explanation :


50:  

Which of the following are less successfully marketed online?

A.

Travel services

B.

Financial services

C.

Computer hardware and software

D.

Mainstream products

 
 

Option: D

Explanation :




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